Privacy Policy

Last updated: 6th January, 2026

Sparkle & Suds (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy & Cookie Policy explains how we collect, use, store, and protect your personal information when you visit or make a purchase from our website.

This policy is written in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Sparkle & Suds is an online retailer supplying professional cleaning chemicals, machines, equipment, accessories, and bath & home products.

If you have any questions about this policy or how we handle your data, you can contact us using the details provided in the Contact Us section below.

2. Information We Collect

We may collect and process the following types of personal information:

  • Identity information such as your name and company name (if applicable)
  • Contact information including billing address, delivery address, email address, and phone number
  • Order information including products purchased, order history, and delivery details
  • Account information such as login details (passwords are stored in encrypted form)
  • Technical information including IP address, browser type, device information, and usage data
  • Marketing preferences and communication choices

Payment details are processed securely by third-party payment providers and are never stored by us.

3. How We Use Your Information

We use your personal information to:

  • Process and fulfil orders, including delivery and returns
  • Manage your account and provide customer support
  • Communicate with you about orders, enquiries, or service updates
  • Improve our website, products, and services
  • Meet legal, accounting, and regulatory obligations
  • Send marketing communications where you have chosen to receive them

We only use your data where we have a lawful basis to do so.

4. Lawful Basis for Processing

Under UK GDPR, we process your personal data under one or more of the following lawful bases:

  • Contract – where processing is necessary to fulfil an order or provide a service
  • Legal obligation – where we must comply with legal or regulatory requirements
  • Legitimate interests – to operate and improve our business and prevent fraud
  • Consent – for marketing communications where required

5. Sharing Your Information

We do not sell or rent your personal data.

We may share your information with trusted third parties where necessary, including:

  • Payment processing providers
  • Courier and delivery companies
  • Website hosting and IT service providers
  • Professional advisers and regulatory authorities where required by law

All third parties are required to keep your data secure and process it in accordance with applicable data protection laws.

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to improve your browsing experience, analyse site traffic, and support website functionality.

Cookies are small text files stored on your device that help us:

  • Remember your preferences and settings
  • Understand how visitors use our website
  • Improve performance and usability
  • Enable essential website features such as shopping baskets and checkout

We use the following types of cookies:

  • Strictly necessary cookies – required for the website to function properly
  • Performance and analytics cookies – help us understand how visitors interact with the site
  • Functionality cookies – remember choices you make to improve your experience
  • Marketing cookies – used only where consent is given, to deliver relevant marketing

You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

7. Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, or alteration.

These measures include secure servers, encryption, and restricted access to personal information.

8. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, or reporting requirements.

When personal data is no longer required, it will be securely deleted or anonymised.

9. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate or incomplete data
  • Request deletion of your personal data
  • Object to or restrict processing of your data
  • Request data portability
  • Withdraw consent at any time where processing is based on consent

To exercise any of these rights, please contact us using the details below.

10. Marketing Communications

You will only receive marketing communications from us where you have opted in or where permitted by law.

You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us directly.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.

We encourage you to review the privacy policies of any external sites you visit.

12. Changes to This Policy

We may update this Privacy & Cookie Policy from time to time to reflect changes in our practices or legal requirements.

Any changes will be posted on this page and the updated date will be shown at the top.

13. Contact Us

If you have any questions about this policy or how we handle your personal data, please contact us:

Sparkle & Suds
Email: info@sparkleandsuds.co.uk

If you are not satisfied with our response, you have the right to raise a complaint with the Information Commissioner’s Office (ICO).